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Asian Journal of Research in Marketing
Year 2014, Volume-3, Issue-1 (February)
Online ISSN : 2277-6621

Table of contents

Reason behind Failure of Kingfisher Airline
Prof. R. Sudhakar

Buying Behaviour and Recent Trends of Youth in the field of Socks
Prof. Sudhakar, Sagar Prashant Hastak

Evaluating the Impact of Brand image and Service Quality on Consumers’ Purchase Intention: A Case of Large Retail Stores
Tanzeela Farsam

A Study on Sales Promotion Strategies used by Malls in Ahmedabad City
Prof. Kalpesh B. Prajapati, Prof. Revati C. Deshpande

Agricultural Co-operative Marketing in India
Dr. D. Seetha Naik

A Study of Factors Affecting Customer's Satisfaction with Fuzzy DEMATEL Method
Mohammad Amin Khosravi, Seyyed Esmaeil Najafi, Hoseyn Lak, Marziye Khosravi

Developing a Model of Customer Relationship Management (CRM) for Sina Bank – A Case Study on Branches of Sina Bank in Isfahan City
Sayyed Mohsen Allameh, Arash Shahin, Hosseinali. B. Nasrabadi, Atefeh Raghibi

Student choice: A study of the relationship between students’ socio-economic status and their perception of Investment in Post-Secondary Education
Mostafa Azizi Shomami, Nasim Torabi, Zahra Jafari Karfestani, Hatam Faraji Dehsorkhi

The Effect of Market Orientation, Learning Orientation and Innovativeness Tendency on Performance of Electronic Companies Settled in Tehran
Nooshin Mazidabadi Farahani, Hossein Mardani, Mohsen Mardani

An Investigation of Customers’ Attitudes toward Internet Shopping: A Survey in Bushehr, Iran
Majid Esmailpour, Manije Bahrainizadeh, Mahboobe Gharihe

Impact of Brand Equity on the Relationship between Industrial Buyers and Suppliers (Case study: Iran Insurance Company)
Tahmineh Samavi, Mohamad Taleghani

Impact of Price fairness on Price Satisfaction, Customer satisfaction and Customer Loyalty in Iran Telecommunication Market (Case: MTN Irancell Company)
Mohsen Nazari, Mohammad Ali Shah Hosseini, Seyed Vahid Tabatabaie Kalejahi

Identification and prioritization of factors influencing on formation of consumer's trust in internet shopping using interpretive structural equations method (ISM) and network analysis process (ANP) Case Study: Online Book Shopping Site "Adineh Book"
Milad Fahimi, Mohammad Taghi Esmaeli, Ehsan Hesani, Afsane Keshavarzy

Prioritizing Effective Mixed Elements of Services Marketing on Customer's Preference for Choosing a Bank among others
Hassan Mohammadzadeh Moghadam, Zohreh Bakhshaei

Evaluating the effective components on dimensions of quality in service organizations (A Fuzzy AHP Approach)
Shahla Yousefi Dehbidi, Khodakaram Salimifard, Aliakbar Abdollahzadeh

Mutual Fund Investors’ Expectation and Experience Gap-A study from the ‘Customer Convenience’ Dimension of 4C marketing mix
Prof(Dr) Amalesh Bhowal, Tarak Paul


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