Management styles of marketing managers in Iranian Public Banks VS the Private Banks Sayadi Saeeda, Khalili Leilib, Nejad Hashem Shamsc aDepartment of Management, Kerman branch, Islamic Azad university, Kerman, Iran bStudent, Doctorate Of Public Management, Azad university, Kerman cStudent, Doctorate Of Public Management, Payam Noor university, Tehran Online published on 4 February, 2015. Abstract The objective of this paper is to compare the management style of marketing managers in Public Banks with the counterparts in the Private Banks. Based on the differences in cultural dimensions and context, five hypotheses related to management decision-making styles were developed and tested by questionnaire survey. Sixty seven valid Public Banks samples and 104 valid Private Banks samples were obtained through mail survey and personal interviews, respectively. Results show that Private Banks managers have significantly higher scores in the five management style dimensions (namely: information utilization, complexity, group decision-making, risk acceptance and technology orientation) than their Public Banks counterparts. The research is limited by the small sample size. The findings may be limited by measurement equivalence issues and further investigation of management style differences across more sectors is clearly needed. The findings of this study provide useful insights into the differences in the management style of marketing managers in the two sector. It is possible to predict management style differences based on a comparison of cultural differences in a systematic way. This paper contributes to the literature in international marketing and management. It is imperative for managers to understand how cultures affect the management style of the managers they interact with as well as their own. The study serves as a guideline for studying other sector, which is especially relevant for companies that are seeking to expand their strategic alliance operations. Top Keywords Management styles, National cultures, International marketing, Marketing decision making, Public Banks, Private Banks. Top |