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Asian Journal of Research in Business Economics and Management
Year : 2014, Volume : 4, Issue : 1
First page : ( 148) Last page : ( 153)
Online ISSN : 2249-7307.

A Study on Consumer Preference towards E-Shopping Among the Young Adults in Erode Town, Tamilnadu

Dr. Balakrishnan G.S.*, Maheswari R.**

*Director, Bharathidasan School of Business, Ellipettai, Erode, India

**Assistant Professor, Faculty of Management, EBET Group of Institutions, EBET Knowledge Park, Nathakadaiyur, Kangayam, Tirupur, India

Online published on 6 January, 2014.


Online shopping is rapidly changing the life of young adults. Young adults are setting the trend of the nation. E-shopping has bought new paradigm shift in shopping. E-shopping provides additional value to the customers in terms of time, energy and money. Young adults are open to many brands, products and services. E-shopping holds numerous products to cater their needs and even more. They are offered with better products at a relatively lower price in small time. The researcher aims to study the preference towards e-shopping among young adults in Erode district (Tier III City). This proposes to increase researchers’ understanding of consumers’ preference toward online shopping and their intention to shop on the Internet.



Online Shopping, E-shopping, Adult Trends, Shopping, Internet, purchasing, Indian retail.


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