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Asian Journal of Research in Business Economics and Management
Year : 2014, Volume : 4, Issue : 1
First page : ( 148) Last page : ( 153)
Online ISSN : 2249-7307.

A Study on Consumer Preference towards E-Shopping Among the Young Adults in Erode Town, Tamilnadu

Dr. Balakrishnan G.S.*, Maheswari R.**

*Director, Bharathidasan School of Business, Ellipettai, Erode, India

**Assistant Professor, Faculty of Management, EBET Group of Institutions, EBET Knowledge Park, Nathakadaiyur, Kangayam, Tirupur, India

Online published on 6 January, 2014.

Abstract

Online shopping is rapidly changing the life of young adults. Young adults are setting the trend of the nation. E-shopping has bought new paradigm shift in shopping. E-shopping provides additional value to the customers in terms of time, energy and money. Young adults are open to many brands, products and services. E-shopping holds numerous products to cater their needs and even more. They are offered with better products at a relatively lower price in small time. The researcher aims to study the preference towards e-shopping among young adults in Erode district (Tier III City). This proposes to increase researchers’ understanding of consumers’ preference toward online shopping and their intention to shop on the Internet.

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Keywords

Online Shopping, E-shopping, Adult Trends, Shopping, Internet, purchasing, Indian retail.

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