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Asian Journal of Pharmaceutical Research
Year : 2018, Volume : 8, Issue : 4
First page : ( 259) Last page : ( 266)
Print ISSN : 2231-5683. Online ISSN : 2231-5691.
Article DOI : 10.5958/2231-5691.2018.00045.X

Computer-Based Marketing Analysis: A Review

Kengar Manohar D.*, Jagtap Asha M., Gavade Akshata S., Vambhurkar Ganesh B., Bhutkar Mangesh A.

Rajarambapu College of Pharmacy, Kasegaon, Dist-Sangli, Maharashtra, India-415404

*Corresponding Author E-mail: manojkengar200@gmail.com

Online published on 25 December, 2018.


The marketing tools have been used in marketing analytics or research has completely changed. For example, increasing marketing products and creating problems and the increasing proportion of those products, the company has to bear the consequences. You can make changes and precision in company and marketing using an expedition with the help of a computer. This campaign enhances the efficiency of marketing research by doing automated work. The findings of quantitative content analysis show that the focus of the marketing material will be on information management/information supply. But in qualitative analysis, it is found that the focus is on economic benefits.



Computer, marketing analysis, marketing strategy, Qualitative analysis of marketing.


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