A Descriptive Study to Assess the Knowledge and Attitude regarding the Pradhan Mantri Bhartiya Jan Aushadhi Pariyojana among the people Residing in selected Rural Community of Mehsana District Gujarat
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Increased health-care expenses remain a major concern worldwide, especially in underdeveloped and developing countries where majority of the people are unable To meet them and India is no exception. According to one of the estimates, 70% of Indian people spend their 10–20% of total income as health expenses and add up to their financial difficulties. The WHO survey performed in the year 2011 documented that 3.2% of Indians live below poverty line and lack of the health insurance further compounds to the above situation. “JAN AUSHADHI” is the novel project launched by Government of India in the year 2008 for the noble cause-Quality Medicines at Affordable Prices for All. The campaign was undertaken through sale of generic medicines through exclusive outlets namely “Pradhan Mantri Jan Aushadhi Kendra” in various districts of the country. The first “Pradhan Mantri Jan Aushadhi Kendra” was opened on 25th Nov 2008 at Amritsar in Punjab. The aim of this study was to assess the knowledge and attitude regarding Pradhan Mantri Bhartiya Jan Aushadhi Pariyojana among the rural people.
A quantitative approach using Descriptive survey research design.
300 rural people were selected using Probability Simple random sampling technique in selected rural areas of Mehsana District.
Self Structured Questionnaire was used to assess the level of Knowledge regarding Pradhan Mantri Bhartiya Jan Aushadhi Pariyojana and Likert scale (five point scale) to assess the attitude towards Pradhan Mantri Bhartiya Jan Aushadhi Pariyojana among the rural people.
In this study overall the highest percentage in the demographic data including the Age group 29.7% (29-39yr), Gender 51.3% (female), Marital status 71% (Married), Type of family 47.3%(joint family), Education qualification 30.3%(Secondary education), Occupation 40% (Unemployed), Monthly income 34% (above 15000) and previous knowledge 48%(yes). 26.33% of sample had poor knowledge score (0–6), 60.33% of them had average knowledge score (7–13) and 13.33% of them had good knowledge score (14–20) regarding Pradhan Mantri Bhartiya Jan Aushadhi pariyojana.22% of rural people have negative attitude while 78% have positive attitude towards Pradhan Mantri Bhartiya Jan Aushadhi pariyojana. The correlation coefficient was done to assess relation between knowledge and attitude. The result was 0.59. It shows there was moderate relation between knowledge and attitude regarding Pradhan Mantri Bhartiya Jan Aushadhi pariyojana Chi-square test used to associate the level of knowledge and attitude with selected demographic variable at 0.05 level of significant.
The findings of the study revealed that sample have average knowledge about Pradhan Mantri Bhartiya Jan Aushadhi pariyojana. The findings of the study indicate there was moderate relation between knowledge and attitude regarding Pradhan Mantri Bhartiya Jan Aushadhi pariyojana.
Asess, Knowledge, Attitude, Pmbjpy, Rural People.