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Asian Journal of Multidimensional Research (AJMR)
Year : 2016, Volume : 5, Issue : 4
First page : ( 13) Last page : ( 19)
Online ISSN : 2278-4853.

Social media marketing-Concept and its managerial implications

Sharma Rimple

Assistant Professor, GNN, Doraha, India

Online published on 11 July, 2017.


In modern era, people do not find time to come & interact with each other. Social media helps in connecting themselves with social networking sites through which now people can stay far and yet remain connected. Apart from this social media like Facebook create a loyal relationship between product and individual which leads to large advertising opportunities. Similarly, other social media like Blogs create a platform to post comment on any event which needs to be publicized also can be utilized as a promotional technique for customer's adoption as well as for promotions. This research paper emphasizes on understanding social media advertising and also throws light on the managerial implications of social media advertising. Now users are acquiring followers & subscribers and directing them to your social networking page. These media has a competitive edge over other popular public media like Television because there is a time gap between social event occurrence and the time it is being broadcasted. As a result it can also help in building your community strong enough to make your marketing effective & initiative buying.



Social Media, Blog, Twitter, Facebook, Social Advertising.


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