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Asian Journal of Management
Year : 2018, Volume : 9, Issue : 3
First page : ( 1152) Last page : ( 1156)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2018.00186.5

A Study on E-Commerce: The Indian Scenario

Gayatri M P1,*, Anam Asma2

1Lecturer in Management, Smt ASM College for Women, Ballari

2Student, Smt ASM College for Women, Ballari

*Corresponding Author E-mail: mp.gayatri@gmail.com

Online published on 30 January, 2019.


India is at the cusp of a digital revolution. E-commerce is considered an excellent alternative for companies to reach new customers. Electronic Commerce is process of doing business through computer networks. A person sitting on his chair in front of a computer can access all the facilities of the Internet to buy or sell the products. E-commerce is playing one of the vital role in business options and facilitate to explore in the future. E-commerce is concerning the paradigm shift in the business world for trading. Forecast of E-commerce is showing extraordinary prospects in business growth of Indian Economy. India is a large and rapidly growing region with a rising spending capacity of middle class, growing internet usage and an acute penetration of mobile phones. Unlike traditional commerce that is carried out physically with effort of a person to go and get products, Ecommerce has made it easier for human to reduce physical work and to save time. E-Commerce which was started in early 1990’s has taken a great leap in the world of computers, but the fact that has hindered the growth of e-commerce is security. Security is the challenge facing e-commerce today and there is still a lot of advancement made in the field of security. The main advantage of e-commerce over traditional commerce is the user can browse online shops, compare prices and order merchandise sitting at home on their PC. For increasing the use of e-commerce in India the B2B e-commerce is implemented for improving access to global markets. For a developing country advancement in the field of e-commerce is essential. This desk research strategy shows the importance of the e-commerce in India for business applications.



E-commerce, Indian economy, Internet.


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