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Asian Journal of Management
Year : 2018, Volume : 9, Issue : 1
First page : ( 548) Last page : ( 554)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2018.00086.0

A Study on Effectiveness of Google Virtual Tour on Business Promotions

Ravikumar J. S1,*, Ghouse Syed Mohammad2,**, Reddy T. Narayana3,***

1Research Scholar, Department of Management Studies, Jawaharlal Nehru Technological University, Ananthapuramu, Andhra Pradesh, India

2Principal, Dr. K.V. Subba Reddy Institute of Management, Kurnool-Andhra Pradesh, India

3Assistant Professor, Department of Humanities, Jawaharlal Nehru Technological University, Ananthapuramu, Andhra Pradesh, India

*Corresponding Author E-mail: mahijogin@gmail.com



Online published on 2 June, 2018.


Digital marketing is the more convenient way for companies to convey its messages to customers more efficiently and effectively. Digital marketing helps the companies to meet its customer needs to achieve its goals and objectives in an estimated time period (Beatrice Sion, Cezar Mihălcescu, 2001). For promoting any kind business there are many ways available with the use of digital source including Google Virtual Tour. This opportunity has increased an advancement of Google Virtual Tour in any kind of business in its promotional activities. As my study speaks about the effectiveness of Google Virtual Tour on business promotions. So I am, analyzing the current market and identify that, how effectively marketing is done by using Google Virtual Tour as a promotional activity to attract and to reach the targeted customers. Even to understand the level of acceptance of Google Virtual Tour in the market. The main purpose of promoting business is to gain market share and to achieve organizational goals and objectives successfully. Promoting is the one more reason for the business to stand as a leader in the market and to encourage the sales of a particular product and services.



Digital marketing, Google Virtual Tour, Promotion.


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