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Asian Journal of Management
Year : 2018, Volume : 9, Issue : 1
First page : ( 203) Last page : ( 211)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2018.00031.8

A Study of Factors of Lifestyle and its impact on Nutraceutical Consumption: India Perspective

Suresh A. S.1,*, Pawar Bhavna2

1Professor, Institute of Management, Christ University, Bengaluru, Karnataka

2Scholar, Institute of Management, Christ University, Bengaluru, Karnataka

*Corresponding Author E-mail: suresh.a@christuniversity.in

Online published on 2 June, 2018.


Lifestyle is a major change occurring in the Indian scenario. People have started adapting to a newer lifestyle. These changes can have several consequences on the health of the people. In order to compensate for this, there is a shift in the mind set of people towards consumption of Nutraceuticals. India is a developing nation and purchasing power of the people is increasing day by day leading to changing lifestyles. Impact of lifestyle on health have been studied extensively by the other researchers, but not many studies have been conducted on Nutraceuticals which is one of the burning topics of the industry. Although, there have been some researches on Nutraceuticals, there are very limited studies in the Indian Context and hence the impetus for this study. Sample of 100 respondents with a good heterogeneous mix was randomly chosen for this study. Multiple Linear regression was used as inferential modelto analyse the impact of lifestyle changes and the rising use of Nutraceuticals. The study revealed that there was a significant rise in the use of Nutraceuticals due to the impact caused on health as a result of the newer lifestyle adapted.



Lifestyle, purchasing power, nutraceuticals, supplements.


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