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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 4
First page : ( 1311) Last page : ( 1314)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00198.6

Consumer Learning in Indian Schools

Dr. Ahluwalia Amardeep Kaur, Dr. Sanan Preeti*

GNDU, RC, Gurdaspur

*Corresponding Author E-mail: preetisanan6989@gmail.com

Online published on 2 June, 2018.


School plays a major role in the learning of children. The objective of the study is to examine the consumer learning activities conducted in schools. A sample of 80 teachers from the three regions i.e. Majha, Malwa and Doaba was selected. Convenience sampling method was used to select sample. The results indicate that consumer learning activities are held more often in private schools as compared to government schools.



Consumer Learning, Schools, Consumer behavior, Activities, Learning.


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