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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 3
First page : ( 479) Last page : ( 482)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00076.2

Retailing in emerging markets: Trends, prospects and challenges

Moharana Tapas Ranjan1,*, Pattanaik Subidita2

1Assistant Professor (Marketing), School of Management Studies, Ravenshaw University, Cuttack, Odisha, India

2Assistant Professor (Management), G.C.E. Kalahandi, Bhawanipatna, Odisha, India

*Corresponding Author E-mail: prof.tapas@gmail.com

Online published on 22 September, 2017.


Developed markets are saturated markets and emerging markets pose prospects for growth. With this notion, business entities from both within and outside of the emerging countries are alacritous to enter into these markets. Retailing industry in these emerging markets is attractive destinations for many multinational companies. Retailing in these countries is at the initial phase of the retail evolutions with conventional business practices. These emerging markets are in possession of better natural and human resources. At the same time, the retail industry in these countries faces innumerable challenges which need to be eroded for a better future. This conceptual paper, thus, focuses on discussing the trends, prospects and challenges for the retail industry in emerging markets.



emerging market, retailing, challenges in retailing, retail internationalisation, entry to new market.


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