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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 3
First page : ( 451) Last page : ( 454)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00072.5

Analyse the factors of promoting arts organizations and its products through electronic mode (online mode): Certain issues and challenges

Kumar R. Rajendra1,*, Dr. Kumar S. Asok2

1Research Scholar, Anna University, Chennai, Tamilnadu, India

2Professor & Head, Department of Management Studies, Mahendra Engineering College, Namakkal, Tamilnadu, India

*Corresponding Author E-mail: lectmba.cbe@gmail.com

Online published on 22 September, 2017.


The not for the profit company “Divine Arts and culture” was established in the year 2012 by a group of intellectual Interested in Developing the arts and culture in Coimbatore,(https://en.wikipedia.org/wiki/Coimbatore) a city in Southern India. The promoters are entrepreneurs and industrialist who wanted to spread and promotes the traditional arts and culture among the students. Since the target group is students, they did not prefer to adopt the traditional way of reaching them. After days of deliberations, they found that the promoting the arts through electronic mode is a better and ideal solution to not only run the organization in a professional manner but also to expand the awareness among the targeted groups thus leads them to have a thinking to establish a online platform. In that line they decided to establish an online portal with appropriate technology embedded with the all features and modules of various arts programmes, through which the user can understand and learn the dynamics of arts programmes. Besides that the user can also purchase the arts products through the website.



SWOT, MSME, Liberalization, Privatization, Globalization.


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