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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 3
First page : ( 439) Last page : ( 441)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00070.1

Profitability – dream or reality for online shopping companies

Kumar R. Rajendra1, Dr. Kumar S. Asok2,*

1Research Scholar, Management Sciences, Anna University, Chennai, Tamilnadu, India

2Professor & Head, Department of Management Studies, Mahendra Engineering College, Namakkal, Tamilnadu, India

*Corresponding Author E-mail: lectmba.cbe@gmail.com, asokkumar777@gmail.com

Online published on 22 September, 2017.


This case study deals with the reasons for failure of online shopping companies and its turnaround strategies. Though these companies have been spending huge amount of money for promos and provide deep discount, they have not been able to profitable. Invariably, all the companies are encountering same issues of profitability and they became clueless in the part of turnaround their operations. This case study analyzes the intricacies of online shopping and provides certain suggestions for the companies to turnaround their operations in to profitable one.


The participants of the study are the post graduate students of colleges, universities situated in and around Coimbatore.


The outcome of this case study provides comprehensive idea about the reasons behind the failures of online shopping companies and suggests certain turnaround strategies for the failures.



Turnaround, GMV, Unicorn, Profit, Failure.


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