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Asian Journal of Management
Year : 2016, Volume : 7, Issue : 1
First page : ( 47) Last page : ( 52)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2016.00007.X

An Exploratory study of the Usage Pattern of Cellular Services by the Students in Mangaluru City, Karnataka, India

Mr. Maroor Jnaneshwar Pai1,*, Dr. Baliga B Vamana2,*

1Assistant Professor, Justice K.S. Hegde Institute of Management, NMAMIT Campus, Nitte - 574 110, Karnataka

Ph. D Research Scholar - PRIST University, Thanjavur

2Associate Professor, Commerce Department & Ph. D Research Supervisor, Sri Mahaveera College, Moodbidri, Karnataka

*Corresponding Author E-mail: jnan_pai@yahoo.com


Online published on 18 April, 2016.


India is the world’s second-largest telecommunications market. Indian telecom service industry has seen tremendous growth in recent years. As India is second largest populated country in the world and majority of the Indian population are youths. The cellular service sector in India is making more efforts by providing more offers and services to attract the students. This study shows the difference in the usage of cellular services of different students in Mangaluru city. The information is quite useful for the academics for the development of future works in the field, for the application developers and other stakeholders as they are able to plan their direction in the Indian cellular services market.



Mobile, Telecommunications, Browsing, Cellular services.


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