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Asian Journal of Management
Year : 2015, Volume : 6, Issue : 4
First page : ( 342) Last page : ( 346)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2015.00051.7

A strategic framework for design and implementation of sustainable reverse supply chain with reference to consumer durables

Dr. Jha Mridanish*

Assistant Professor, Faculty of Management Studies, ICFAI University Jharkhand, Ranchi

*Corresponding Author E-mail: mridanishjha@gmail.com

Online published on 21 December, 2015.


Recalls, business returns, wrong deliveries, guarantees, repairs and renovation and end-of-life returns are some of the numerous cases of reverse logistics that organizations face. It has verifiably been an underestimated portion of supply chain. However organizations have understood about its effect on overall revenues, ecological environment and corporate social responsibility. The organizations that have been best with their reverse supply chains are those that firmly facilitate them with their forward supply chains, making a closed circle framework. The objective of this paper is to perform a study on reverse supply chain within the consumer durable industry and translate the outcomes into a reverse supply chain. It aims to find out the major trends, developments and challenges that reverse supply chain faces. It also focuses on how improvements in reverse supply chain can create substantial value for stakeholders.



Business, Consumer, Innovation, Reverse supply chain, Recycling, Stakeholder.


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