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Asian Journal of Management
Year : 2015, Volume : 6, Issue : 4
First page : ( 307) Last page : ( 313)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2015.00045.1

Motives and Modes of Social Responsibility in the Mediated Business Environment in India: Perspectives from the Industry

Dr. Trehan Kulveen1,*, Kaur Iradeep2,**

1Assistant Professor, University School of Mass Communication, Guru Gobind Singh Indraprastha University, New Delhi

2S.D Govt. College for Boys, Ludhiana, Punjab

*Corresponding Author E-mail: kulveentrehan.ipu@gmail.com

** iru_12@rediffmail.com

Online published on 21 December, 2015.


The paper attempts to examine the typology of CSR strategies and practices adopted in India. It is an academic critique of the corporate citizenship to enable clear and credible frames and foments for the industry and the media in the neo liberal era. From the study, the practices suggest an acceptance of social responsibility beyond philanthropy where conceptualization, continuity and communication remain the germane areas.



Corporate Social Responsibility, Corporate Citizenship, Philanthropy, CER, Community Relations, Outreach, External and Internal publics.


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