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Asian Journal of Management
Year : 2020, Volume : 11, Issue : 2
First page : ( 147) Last page : ( 153)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2020.00023.2

Factors Influencing Online Non-main stream News Consumption in Bangladesh

Hasan Mahamudul*, Mohua Asma Akter**

Department of Marketing, Patuakhali Science and Technology University, Dumki, Patuakhali-8602

*Corresponding Author E-mail: hasanmktpstu@gmail.com

**mohuapstu.bba@gmail.com

Online published on 10 August, 2020.

Abstract

The purpose of this study is to analyze the factors influencing online non-mainstream news consumption in Bangladesh. This study is descriptive and based on Primary and secondary data. This study used structured questionnaire survey for collecting data from 165 respondents. In this study, survey data were analyzed to observe respondents’ demographic profileand test the hypothesized relationships. Pearson's Chi square and logistic regression techniques have been used through most common M.S. Excel and SPSS 20.0 software. Education level of consumers and their Trust on non-mainstream news portal are significant determinants of on non-mainstream news consumption. Interest level of consumer showed insignificant effect on non-mainstream newspaper consumption. The categorized effect of Gender is insignificant

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Keywords

Interest level of consumer, Non-mainstream, Trust.

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