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Asian Journal of Management
Year : 2020, Volume : 11, Issue : 1
First page : ( 73) Last page : ( 80)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2020.00012.8

Advertising Strategies of Mystic Organisations

Jaggi Jagrat1,*, Kaushik N Hari2

1MBA in Symbiosis Institute of Management Studies, Khadki, Pune

2PGADM in Real Estate and Construction Management Symbiosis, Pune

*Corresponding Author E-mail: jagrat.jaggi2020@sims.edu

Online published on 27 April, 2020.


The present contemporary social orders are confronting issues like household manhandle, brutality, wrongdoing, medicate dependence, verbal forcefulness, suicide and so on at the individual level and poor work propensities, affront for specialists, worker attack, inappropriate behavior, absence of restraint and introverted threats at the expert level. In spite of such disasters the present age is so exceptionally led and roused by otherworldly pioneers Spirituality blows in the breezes of India yet now daily's unique profound pioneers with various promoting techniques are emerging in the skyline. Spirituality has turned into the most supported administration given by the profound masters separated from the national limits and religion. It is our heart that empowers us to separate between great or terrible, correct, guided by our interior intentions and driving forces, sentiments and feelings sustained by convictions, values and other a few elements. Initially, identified themes namely Marketing and branding in the spiritual organization, Effective promotional tools, Spiritual Leaders and Marketing Techniques and found papers suited to this theme. Around 33 papers are shortlisted and went through them and that built our road on this paper. Identified few gaps during the literature review on the lines of not getting a lot of time for the research, if got the time, the paper would have been a little better. A very few papers which only few focused on this topic. Hence, the resources were short. The present paper looks at the significance of Spirituality and endeavored to distinguish a portion of the promoting methodologies received by profound advertisers and associations.



Spiritual, Strategy, Marketing, Mystic Organisations, Thematic review, Systematic literature review.


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