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Asian Journal of Management
Year : 2020, Volume : 11, Issue : 1
First page : ( 54) Last page : ( 60)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2020.00010.4

Recruitment through LinkedIn: Employers’ perception regarding usability

Md Hosain Sajjad1,*, Liu Ping2

1PhD Student, Business School, Sichuan University, Chengdu, China

2Professor, Business School, Sichuan University, Chengdu, China

*Corresponding Author E-mail: sajjad_hosain@yahoo.com

Online published on 27 April, 2020.


This paper aims at investigating the employers’ perception regarding the use of LinkedIn as a recruitment tool. A sample size of 49 employers has been selected based on convenience sampling method from 2 cities in Bangladesh who have organizational LinkedIn profiles. In order to reveal their perceptions, 153 graduate seeking candidates were selected through purposive sampling who had active LinkedIn accounts and were sent to those employers for the jobs of paid internship. Out of them, 66 candidates were recruited by those employers. The results indicate that LinkedIn is a supplementary recruitment tool. In addition, it was revealed that the candidates having adequate job related information, skills and expertise; and similar information in LinkedIn and CVs/Resumes were preferred by most of the employers. The results of the study are expected to contribute to recent hot discussed issue of social media recruitment and fill some gaps on relevant literature.



LinkedIn, Employer, Recruitment, Candidate, Social media, Job related factor.


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