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Asian Journal of Management
Year : 2019, Volume : 10, Issue : 1
First page : ( 61) Last page : ( 66)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2019.00011.8

Determinants of Sustainable Business with Respect to Agricultural Engineering Manufacturing Companies

Usha N.1, Dr. Devakumar G.2,*

1Ph. D. Scholar, Faculty of Management and Commerce, Ramaiah University of Applied Sciences, #470-P, IV Phase, Peenya Industrial Area, Bengaluru-560 058, usha.hr.et@msruas.ac.in

2Head-Innovation & Entrepreneurship Development Research Centre, Faculty of Management and Commerce, Head-Department of Marketing Management, Ramaiah University of Applied Sciences, #470-P, IV Phase, Peenya Industrial Area, Bengaluru-560 058

*Corresponding Author E-mail: devakumar.ms.mc@msruas.ac.in

Online published on 3 July, 2019.


Agricultural machinery and equipment manufacturing companies are the integral part of the Agri business sector in India. They play a key role in agricultural development of our country. In the emerging need of buyers’ market, business sustainability plays an important role in the area of Agricultural Engineering Manufacturing Companies. This empirical research aims to identify and address the factors influencing business sustainability of Agri Engineering Manufacturing Companies of Karnataka, India. A pilot study has been conducted to identify the most influencing factors of Agri Engineering Manufacturing Companies. Pilot study result shows that, entrepreneurial competency, business model and innovation are the key influencing factors of business sustainability. As a part of demographic profile analysis, age group of the entrepreneurs, level of education of entrepreneurs, their business tenure, annual turnover and annual profit have been analyzed to ascertain their impact on business sustainability. It is suggested to the entrepreneurs to attend technical training sessions, leadership skills and personality development training programs to enhance their entrepreneurial competencies for business sustainability. It is also required to adopt suitable business model and innovation for business sustainability. However, the additional factors influencing the business sustainability of Agri Engineering Manufacturing Companies would be addressed during further research.



Entrepreneurial Competency, Business Model, Innovation & Technology, Business Sustainability, Agri Engineering Companies.


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