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ACADEMICIA: An International Multidisciplinary Research Journal
Year : 2012, Volume : 2, Issue : 12
First page : ( 131) Last page : ( 141)
Online ISSN : 2249-7137.

A study on the role of resorts in the revitalization of art forms of Kerala

Ms. Ajaygosh Anu*, Dr. John Suja**, Ms. George Ginu**

*Assistant Professor, Department of Commerce, NMKRV College for Womens.

**Assistant Professor, Department of Tourism Studies, Christ University.

Online published on 7 December, 2012.


Tourism is one of the major service industries across the world and plays a major role in preservation, conservation and revitalization of culture through cultural tourism. This is the only form of tourism that provides tourists with the experiences of rural culture by visiting villages and staying with local communities. Cultural tourism is emerging as a major motivational factor for tourists to visit destinations.

In cultural tourism, art forms are one of the main attractions. However there is no much effort taken by the government and stakeholders in sustaining these cultures for future generation. In India, Kerala is one of the major hubs of art forms and this is one of the principle factors which contribute in attracting more tourists to the state. However the current status of some of the art forms in Kerala is in dying stage. Most of the resorts in Kerala play a significant role showcasing the art forms to the tourist who comes to Kerala. Therefore present study aims in understanding the role of the resorts played in promotions and revitalization of art forms. It also tries in determining role played by art forms in promoting tourism in Kerala.

Data was collected from both primary and secondary sources. Primary data was collected through two different sets of questionnaire which was validated with help of a reliability test.The final questionnaire was administered to two different sets of sample group, which consisted of 150 tourist who visited Kerala and 30 resorts in Kerala. The statistical tools adopted for the purpose of analysis are percentages, cross tabulation chi square, binomial test, one sample kolmogorov test and one sample T- Test is used.



Art forms, Culture, Cultural Tourism, Revitalization, Resorts.


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