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Asian Journal of Management
Year : 2020, Volume : 11, Issue : 4
First page : ( 493) Last page : ( 496)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2020.00073.6

General factors influencing creators and contributors: An exploratory study on crowdfunding in Bengaluru

Meghana C.1, Dr. Cariappa Punith2

1Research Scholar, Dayananda Sagar University Kumarswamy Layout, Bengaluru - 560078KarnatakaIndia.

2Dean and Professor, School of Commerce and Management, Dayananda Sagar University Kumarswamy Layout, Bengaluru- 560078KarnatakaIndia.

*Corresponding Author E-mail: meghanac1092@gmail.com, dean-scms@dsu.edu.in

Online published on 11 February, 2021.

Abstract

Crowdfunding is one another source of finance to raise the capital to initiate the business, causes, needs, or initial capital required for entrepreneurs and start-ups. The study is aimed at exploring the factors that influence creators and contributors to go for crowdfunding. It is based on the online survey method using a structured questionnaire through Google forms. For data analysis correlation and confirmatory factor analysis are used. 22 variables are converted into 5 major factors which as needs and convenience, mass reach and confidence, decision making, feasibility process, and goal-oriented.

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Keywords

Crowdfunding, Participation, Factors, Creators and contributors.

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