*Asst Professor, Institute of Business Management, GLA University, Mathura. Email id: rajiv.sikroria@gla.ac.in
**Asst Professor, Institute of Business Management, GLA University, Mathura. Email id: arun.kaushal@gla.ac.in
***Asst Professor, Institute of Business Management, GLA University, Mathura. Email id: pallavi.ibm@gla.ac.in Mob: 9012490734
The purpose of the paper is to find out perspectives and insights for religious tourism in Vrindav an. The variables have been classified into different construct and the paper intends to find the internal and external linkages between the constructs and variables for better understanding of main contributors of religious tourism. The data has been collected from 250 tourist visiting Vrindavan by using convenience sampling method. The sample has been collected from Indian visiting tourists in Vrindavan. The researchers wanted to map the perception of the tourists with respect to factors and attributes affecting the tourism behavior. Religious Tourism in Vrindavan with special reference to temples enriched in raising Krishna consciousness amongst pilgrims. Present research concludes that the tourist perception towards spiritual tourism is related to total personality transformation and spiritual inclination. Tourist wanted to optimize their experience with good transportation connectivity and real feel of hotel facilities. Our assumption of priest behavior at temple and other constructs related to temple management counted least and could not sustain in the light of responses of tourist in explaining overall tourist experience. The paper will be helpful in rising and solving key issues in religious tourism faced by tourist in Mathura and Vrindavan. The paper establishes the relationship between the variables and the constructs in an empirical way and analyzes these components on scales developed by researchers.
Spiritual involvement, Religious motives, spiritual consciousness, chanting and prayers
