1Research Scholar, Department of Agricultural Economics and Business Management, Aligarh Muslim University, Aligarh, (UP) India, E-mail: ruqaiyabanoaem@gmail.com
2Professor, Department of Business Administration, Aligarh Muslim University, Aligarh, (UP) india, Email: salmaahmed6@rediffmail.com
Retail sector is currently one of the fastest growing sectors of the Indian economy and accounts for 10 percent of percent of India's Gross Domestic Product. Among the top 30 developing countries in GRDI it currently ranked at 1st h position. Retailing in India is undergoing transformation due to the factors like globalisation, technological advancement, changing economic scenario and changing social scenario. Concept of organised retailing has entered into the Indian retail market in the form of big multi-storeyed malls, huge complexes, hypermarkets, supermarkets, that are offering shopping, entertainment and food all under one roof. Considerable changes have been noted in consumers with respect to their perception, aspiration, choices, ideas and identities and also their modes of buying.
The study was undertaken with the objective of finding out the preference of the consumers towards store attributes in organised retail format. The study is based on primary data collected which was with the help of a structured questionnaire. The study will help the retailers to develop an understanding of the diversified set of preferences for store attributes and which help them to make better decisions and strategic plans accordingly in the emerging retail environment.
Retailing, Organised Retailing, Store Attributes, Consumer Preferences, Age, Income
