Shanlax International Journal of Management

This study examines the brand factors that help in the outreach of the brand and it is recognized that top brands face unique challenges that affect their growth and visibility and hence, diminish their ability to contribute effectively to sustainable development. The impact of these, among other challenges, has led to less reach to the target audience due to intense competition. Branding the product/program/event of an organization is the main thing that must be focused on an organization to reach out to the target audience and to serve them. The study aims at analyzing the standard brand factors that are influencing every brand outreach & visibility and analyzing how the optimization of the factor time in posting our content in social media helps in increasing the length of reaching out.