Sharda University, Greater Noida, U.P
This study focuses on analyzing the grocery purchases magnitude through internet use. By concentrating on grocery purchases as the dependent variable and optioning monthly expenditure on online purchases with hours spent on online search as the independent variable. Selection of regression analysis for statistical analysis for generating the mathematical results. Research is an attempt to stature the excellent efficacy of internet in grocery purchases. Presence of multi-type of digital grocery stores thrusts this research to ascertain the utility of the internet in grocery purchase process by customers.
Grocery purchases, internet, monthly expenditures, regression
