1Associate Professor, National Institute For Micro, Small and Medium Enterprises (NIMSME), Hyderabad-AP, 500045, E-mail: prof.dchoudhury@gmail.com
2Assistant Professor of OB & HR, KIIT School of Management, KIIT University, Bhubaneswar, Odisha, India, E-mail: sasmitamishra_iitkgp@yahoo.co.in
3Assistant Professor of Marketing & Supply Chain Management, Department of Management & Marketing, Arkansas State University, 402b Business Building, P.O. Box 50, State University, AR, 72467, E-mail: dr.savitskie@gmail.com
It is a study on the perception of consumers towards different features of cell phone and usage pattern. MBA students from Bhubaneswar and Kolkata had participated in the study. Exploratory factor analysis identified two dimensions of cell phone feature perception scale: “Communication” and “Entertainment”. Eta tests revealed the perception of cell phone features did not differ significantly across different demographic groups. However, there was gender difference in the perception of “Entertainment” dimension of cell phone features. The study also presents the descriptive statistics of the usage patter of cell phones among students and provides a base for further studies in this area in India.
Cell phone feature perception, cell phone usage pattern, product bundling
