1Research Scholar, Department of Journalism and Mass Communication, Kuvempu University, Shankaraghatta, Shimoga
2Professor, Department of Journalism and Mass Communication, Kuvempu University, Shankaraghatta, Shimoga
Female health trends have drawn enormous importance in social science, as it undoubtedly reflects the prosperity of a nation. Researchers have brought out the poor state of health among women, especially in Asian countries. Despite various governmental and non-governmental interventions the situations remain far from satisfaction. The role of health communication is crucial to improve the health literacy among people.
The content analysis showed that even when the entire world was affected by the pandemic, fashion and entertainment was given more importance than health issues in women magazines.
The present research sought to understand how much importance is given to various health topics in Grihsobha, a women magazine published in Kannada language, especially when the entire world was shocked with the Covid-19 pandemic.
Print media have tremendous impact on the knowledge, attitude and practices related to health.
Health communication, Covid-19, Women health, Women magazines
