The profit of a business may be measured by studying the Profitability of investment in it. It is a test of efficiency, powerful motivational factor and the measure of control in any business. Profitability is highly sensitive economic variable which is affected by host of factors operating in a variety of ways. The objective of the study is to examine the determinants of Profitability of the select FMCG companies in India. Determinants of Profitability are analysed using the technique of ordinary least square. The result reveals that, the size is the most influencing factor among the determinants of the profitability followed by other variables and so the companies should consider all the possible determinants while considering its Profitability.
Determinants of Profitability, FMCG Companies, Multiple Regression Analysis, Sector level
