Digital marketing & it’s campaigns -connecting evolution to the future research

Digital marketing has been taking over the world since its inception. On its own, traditional marketing is not capable of doing what it is meant to do and thus becoming redundant. Today the business wants to increase sales, increase brand awareness, increase customer acquisition and wants customer base, all these in a much bigger and better way than it ever wanted to, which it is accomplishing by using a range of digital marketing tactics. Competition is on an increase as businesses invest more in digital marketing to reach, encourage and interact with the consumers and thus influencing the buying decision. The use of new platforms like smartphones is growing exponentially. Mobile marketing tactics are vital, but desktop devices and tablets are also very much in use hence multi-device plans and tracking are needed. Marketing now focuses on digital Platforms and touchpoints including Facebook, Instagram, WhatsApp, Google, YouTube, the Chrome browser, safari browser (for Apple OS). Then we have LinkedIn, Twitter, Pinterest and Snapchat, these have a devoted audience. I describe here how digital marketing campaigns have taken over the major Part of marketing campaigns and what are its touchpoints in doing so and what is the trend, how it is impacting the customer and what are the evolving issues.