International Journal of Engineering and Management Research (IJEMR)
  • Year: 2015
  • Volume: 5
  • Issue: 2

Customer Perception on Mobile-Banking in Chhattisgarh

  • Author:
  • Chandrawati Nirala1, Smt. B.B Pandey2
  • Total Page Count: 9
  • Page Number: 729 to 737

1Research Scholar, Guru Ghasidas Vishwa Vidyalaya, Bilaspur (C.G), India

2Assistant Professor, Guru Ghasidas Vishwa Vidyalaya, Bilaspur (C.G), India

Online published on 21 November, 2017.

Abstract

India, which has 600 million active mobile phone connections, according to the Telecom Regulatory Authority of India (Trai), has one of the highest mobile penetrations in the world. But mobile banking as a concept is yet to take off in a big way even among the educated masses. The comfort with which people use internet banking to perform various banking transactions is yet to be seen in using a mobile as a tool for banking. Marketing challenges for banks are: -Competition, More demanding customers, Customers want services at less cost, Get services as quickly as possible. Issues like Customer Perception/awareness and Lack of new technological knowledge. A sample of 100 bank customer is chosen. Data is gathered through Questionnaire followed by small discussion with customers. Descriptive analysis is applied for interpretation. This paper explores the effect of Technology on Mobile banking. The purpose of paper is to find factor affecting customer perception towards usage of Mobile banking, shown light on barriers in Mobile banking services which will help the banks for improvement.

Keywords

Customer Perception, Mobile banking