Applying the concepts of Six Sigma using DMAIC methodology in sales and marketing has always been a challenge. In today's competitive environment, a zero defect product alone would not be sufficient for business to grow, rather it would entirely depend on how efficient the sales and the marketing departments processes function.
This paper discusses a real life scenario where six sigma DMAIC methodology has been applied to increase the after sales revenue for the dealers. This paper explains phase wise application of the tools, techniques and methods of six sigma and shows how this approach was utilized to improve after sales by more than 20%.
Six sigma, sales, marketing, DMAIC, revenue, quality, productivity, tractors, dealers, India, Sales, Tamil Nadu
