Rapid changes in today businesses do not let marketers to work within country's boundaries in order to meet the company's purposes. To be survived, marketers need to be present in international markets and find their own share in different segments. From this point of view, finding factors affecting company's prosperity in international markets take a high level place in manager's decision making process. Accordingly, body of literature was reviewed and the key factors as well as indicators of each one were identified. In pursuing this goal, we developed a conceptual model to figure out what factors are critical in deciding to enter a new market and which indicator play a key role in that area. We found five factors namely; economic condition, culture, business ethics, international legal and political condition which affect the manager decisions. Finally, the managerial implications have been reported.
Internationalization, small and medium-sized businesses, International Marketing, International Business, Iran
