Faculty, Department of Commerce (PG), Indian Institute of Management and Commerce (IIMC), Hyderabad, India
Television has become part and parcel of the present generation. To attract viewers channels are working hard to bring out new programmes and reality shows to attract them and to increase their TRP ratings. Television Rating Point For calculation purpose, a device is attached to the TV set in a few thousand viewers ’houses for judging purpose. These numbers are treated as sample from the overall TV owners in different geographical and demographic sectors. The device is called as People's Meter. It records the time and the programme that a viewer watches on a particular day. Then, the average is taken for a 30-day period which gives the viewer ship status for a particular channel. The present paper focuses on the viewer ship choice of CHILAPCHED village, Jogipet town, Medak district.
Television, viewer ship, TRP ratings, Choice, Prime time
