1Assistant Professor, Department of Gandhian Thought and Peace Science, >Gandhigram Rural Institute- Deemed University, Gandhigram-624 302, Dindigul, Tamil Nadu.
2Ph.D. Research scholar Department of Gandhian Thought and Peace Science, Gandhigram Rural Institute-Deemed University, Gandhigram-624 302, Dindigul, Tamil Nadu.
Aftermath of globalization is mushroom growth of industries in the sub urban areas. In the name of foreign direct investment government is entering with so many industries to increase the industrial growth and GDP. The newly arrived industries are given lot of concession and exemption from excess ding industrial loss as a result the industries exploit the natural resources in the suburban areas. Where the industries located initially cultivable lands are occurred and water resources are exploited. The earth is polluted by the waste water disposal from the industries, air is also polluted even water resources also polluted in this situation attempted made to find out the loss of natural capitals after the arrival of industries.
Green marketing, Environment-friendly product, Green products, Green initiatives and Business firms
