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ZENITH International Journal of Multidisciplinary Research
Year : 2018, Volume : 8, Issue : 8
First page : ( 39) Last page : ( 42)
Online ISSN : 2231-5780.

The emergence of the tourism police in destination branding

Thakur Nikhilesh Singh1, Dr. Upadhyaya Ajit2

1Assistant Professor Shri Vaishnav School of Management Shri Vaishnav Vidyapeeth Vishwavidyalaya. thakurnikhilesh@outlook.com

2Professor (Marketing) Prestige Institute of Management and Research, Indore

Online published on 20 September, 2018.

Abstract

Safety and security can sell the tourism within the close to the future. Thus, it's believed that “Tourism Police” might ease produce the destination image and promote the tourism. This paper aims to point out the signification of tourism police in destination branding, offer some information about the connection between Destination branding and tourism police. It could be accepted that tourism is an important revenue supply for several countries. Specialist travel police units’ square measure a recent development in several countries wherever tourism is vital to the economy and wherever crimes related to tourism square measure recognized. The paper concludes with a discussion of the tourism police emergence in destination branding, and contrasting its scope and application.

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Keywords

Place Branding, Tourism Police, Tourism, Hospitality, Destination Image, Economy.

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