ZENITH International Journal of Multidisciplinary Research
Year : 2017, Volume : 7, Issue : 6
First page : ( 41) Last page : ( 60)
Print ISSN : 2231-5780.

Preference of students toward smartphone in Chandigarh university

Gupta Sheenu

Assistant Professor, Chandigarh University.

Online published on 4 October, 2017.

Abstract

Smart Phones have become very popular among youths, especially students and young professionals these days. A Smartphone is not just a mobile phone, it is more than a mobile phone. Except calling and messaging one can do many other functions like internet connectivity, instant messaging on yahoo, Skype, Facebook and other social media sites, video calling, audio calling media player etc. The present study was conducted to study the factors affecting the choice of smartphone users along with the problem faced by faced. The research design adopted for the purpose of the study was Exploratory. To achieve the objectives of the study, sample of fifty smartphone users were taken. The study found that the most preferred reason to use android based smartphones is price utility, Expandable memory, availability of variety as per features, more of free apps and universal charger. However, the most preferred reason to choose IOS based smartphone is rear camera followed by its advantage from resale value and apps (37.5%). Android based smartphone users are highly dissatisfied with the Network and battery backup followed by phone heating. However, IOS based smartphone users are facing problem in context with No memory card followed by small display and scratches.

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Keywords

Android, IOS, Smartphone.

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