(18.97.9.175)
[ij] [ij] [ij] 
Email id
 

ZENITH International Journal of Business Economics & Management Research
Year : 2012, Volume : 2, Issue : 7
First page : ( 92) Last page : ( 102)
Online ISSN : 2249-8826.

Effects of celebrity endorsement on consumer buying behavior and branding of a brand

Dr. K.V. Giridhar

Assistant Professor, Department of Com. & Mgt., Sahyadri Arts & Commerce College, Kuvempu University, Shimoga - 577203.

 
║ Site map ║ Privacy Policy ║ Copyright ║ Terms & Conditions ║ Page Rank Tool
862,285,956 visitor(s) since 30th May, 2005.
All rights reserved. Site designed and maintained by DIVA ENTERPRISES PVT. LTD..
Note: Please use Internet Explorer (6.0 or above). Some functionalities may not work in other browsers.