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ZENITH International Journal of Business Economics & Management ResearchYear : 2012, Volume : 2, Issue : 7 First page : ( 92) Last page : ( 102) Online ISSN : 2249-8826.
Effects of celebrity endorsement on consumer buying behavior and branding of a brand
Dr. K.V. Giridhar
Assistant Professor, Department of Com. & Mgt., Sahyadri Arts & Commerce College, Kuvempu University, Shimoga - 577203.