(18.97.9.175)
[ij] [ij] [ij] 
Email id
 

ZENITH International Journal of Business Economics & Management Research
Year : 2012, Volume : 2, Issue : 5
First page : ( 98) Last page : ( 116)
Online ISSN : 2249-8826.

How indian teenagers influence their parents to purchase a computer - An empirical analysis

Prof. Mohanram A.S.

Department of Management Studies. St.Joseph’s College of Engineering, Chennai – 119, India

Abstract

This empirical research on how teenagers’ Influence their parents to purchase a computer-An empirical analysis is restricted to influence of teenagers on their parents. The research analysis has been carried out fewer than three headings in respect of purchase of a computer

-Purchase Behaviour and influence strategy

-Analysis of influence strategy

-Analysis of parents’ response and influence strategy

Teenagers are succumbed to dealers and peers’ compulsion to purchase the product of computer. They go for information search in respect of product features, price of competitive products and so on. The study reveals that teenagers apply two types of approaches on their parents viz., emotional and logical strategies. They predominantly apply emotional strategies.

Parents’ responses were both consultative and authoritative towards emotional teenagers and authoritative towards logical teenagers. Computer being high value product, the parents would try to convince their children and dictates them about the purchase of computers to suit the environment.

Top

Keywords

Teenagers, Purchase behaviour, emotional strategy, Logical strategy.

Top

 
║ Site map ║ Privacy Policy ║ Copyright ║ Terms & Conditions ║ Page Rank Tool
834,877,452 visitor(s) since 30th May, 2005.
All rights reserved. Site designed and maintained by DIVA ENTERPRISES PVT. LTD..
Note: Please use Internet Explorer (6.0 or above). Some functionalities may not work in other browsers.