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A study on consumer satisfaction towards led tv in Thanjavur district Gayathiri G.R.1, Sathya R.2 1Assistance Professor In Department Of Commerce, Sastra University, SRC, Kumbakonam. 2II M. Com., Sastra University, SRC, Kumbakonam. Online published on 21 August, 2014. Abstract “A Study on consumer satisfaction towards LED TV in Thanjavur district” is carried out with the primary objective of finding out the consumer preference and satisfaction towards LED TV with special reference to Thanjavur. The secondary data was collected from related websites, books. The survey was conducted to 150 respondents by using direct questionnaire method. For distribution of questionnaire to the consumer, convenience sampling method was used. After collecting the data from the respondents it was analyzed using simple percentage method and chi-square. Top Keywords Consumer behavior, Satisfaction, Television. Top | |
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