Performance, challenges and survival strategies of MSMES (micro, small and medium enterprises) in India: An analysis Deb Gautam Chandra1,,4, Dey Nikhil Bhusan2, Shil Parag3 1Research Scholar, Department of Commerce, Assam University, Silchar 2Professor, Department of Commerce, Assam University, Silchar, Assam, India. 3Assistant Professor (Stage-III), Department of Commerce, Assam University, Silchar, Assam, India. 4Assistant Professor, Nabin Chandra College, Department Of Commerce, Badarpur, Assam, India. Online published on 21 August, 2014. Abstract The healthy performance of MSME sector is very important for the overall economic growth potential and future strength of an economy. There has been more written about MSMEs growth in recent years than any other aspect of management. One of the main reasons is the contribution of expanding enterprises to economic development and unemployment reduction, which, generally, has attracted the attention of researchers and policy makers in many countries/regions. In other words, we can say that MSMEs play a vital role in the economic structure due to its significant contribution in terms of output, exports and employment. For developing India, where the labour is abundant and capital is scarce, the MSME sector is a major source of employment for millions of people. Keeping in view the importance of MSMEs, the Indian government has included these sectors in its five year plans. The MSMEs are still hampered by the problems of finance, marketing and low quality. Taking into account the enormous potential of these sectors, the entrepreneurs and the policy-makers must act collectively to facilitate growth in this sector. The paper highlights mainly the problems and some suggestions for revival of MSMEs in India and the study is an analytical one and based on secondary data and information. Top Keywords MSMEs, MSEs, Policy Makers, CAGR. Top |