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EXCEL International Journal of Multidisciplinary Management Studies
Year : 2013, Volume : 3, Issue : 7
First page : ( 252) Last page : ( 260)
Online ISSN : 2249-8834.

Role of M-commerce in today'scenarios

Choudhary Sharad*, Choudhary Neha**

*Lecturer, Department of Management, Vira College of Engineering, Bijnor (U.P)

**A.P, Department of B.C.A, R.I.H.E, Kiretpur, Bijnor (U.P)

Online published on 4 September, 2013.

Abstract

In this paper I am trying to explain the Role of M-commerce in today's scenarios. Mobile commerce is the subset of e-commerce which includes all e-commerce transactions carried out using a mobile (hand held). This paper attempts at figuring out the relevance and potential role that m-commerce can play in the in the development of Indian business environment in particular rural India. M-commerce in, India is at its infancy, with significant uncertainties and complexities due to evolving business and regulatory infrastructure. In this paper, I try to present Advances in e-commerce have resulted in significant progress towards strategies, requirements and developments of e-commerce applications. However, nearly all e-commerce applications envisioned and developed so far assume fixed are stationary users with wired infrastructure. Since there are potentially an unlimited number of mobile commerce applications, several important classes of applications such as mobile financial applications, mobile inventory management, project management. M-commerce play vital role in today's business environment with the help of on-line advertisement and promotional planning tools and use new technology. Because it's process direct involve World wide web.

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Keywords

M-commerce, Infrastructure, Application, PLS, Wireless, Advertising.

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