Examining consumers’ perception for visiting SPA: An empirical study of Haryana and NCR Bhardwaj Anand*, Kumar Sandeep** *Assistant Professor, KIIT College of Engineering, Bhondsi, Gurgaon **Research Scholar, Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar Online published on 4 September, 2013. Abstract Purpose Objective of this paper was to examine the consumers’ awareness and perception towards SPA. Research Methodology Respondents were selected by using stratified convenience sampling method. 199 respondents from Haryana and national capital region were interviewed. A structured questionnaire to know the consumers’ awareness and perception towards SPA was designed. Statistical tools like factor analysis, t-test and one way ANOVA were used. Findings From the results it is apparent that demographic variables like age, gender, income, education, occupation, marital status are found to be significantly differentiating the various groups of respondents except for one or two dimensions while analyzing consumers’ awareness and perception towards SPA. Majority of the consumers are aware about the spa services and majority of the consumers uses the spa services. Implications The problems which are coming on the way of spa business in India are lack of awareness among the people regarding spa. More and more word of mouth awareness is need to be given to People and a proper learning school should be open to avail the services of spa to consumers of Haryana (NCR) and for that involvement of government is also required because beauty industry is one of the grooming industry in India Top Keywords Consumer perception, SPA, Factor analysis, relaxation. Top |