Sumedha Journal Of Management
Year : 2012, Volume : 1, Issue : 4
First page : ( 92) Last page : ( 99)
Print ISSN : 2277-6753.

Radio Taxi Services in Jaipur: A Learning Experience from Meri Car

Dr. Upadhyaya Makarand

Associate Professor, Marketing, College of Business Administration, Jazan University, Jazan, Saudi Arabia. Email. makarandjaipur@rediffmail.com

Online published on 17 August, 2013.

Abstract

Meri Car is the leader, having developed the concept of Meri Car in the city of Jaipur. Currently, they are enjoying majority market share in the Meri Car business in Jaipur. Since the time of inception, there has been a steady growth in sales which has been a lot due to the shift in the consumer preference for the Meri Cars as compared to the unorganized players which include privately owned cabs as well as the three wheelers. Yet, the steady increase in gross profits has been much lesser than the growth in sales. In other words, margins are shrinking due to increase in input cost. The two new entrants in the market have come earlier than expected; backed by ample resources giving rise to stiff competition. There is an urgency to review their strategy to ensure long term profitability and sustainability.

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