Key Dimensions of Employee Engagement: A Study on Hyderabad Organized Retailing Itam Urmila Jagadeeswari*, Dr Singh Sapna** *Research Scholar, School of Management Studies, University of Hyderabad, Central University PO, Gachibowli, Hyderabad - 500046. Mobile: 9966422365. E-mail: urmilaitam@gmail.com **Reader, School of Management Studies, School of Management Studies, University of Hyderabad, Central University PO, Gachibowli, Hyderabad - 500046. Mobile: 9849153941. E-mail: ssingh9191@gmail.com Online published on 17 August, 2013. Abstract Purpose The paper is an attempt to measure the level of employee engagement in organized retail sector in Hyderabad. Also, to study the variation of employee engagement with the change in key dimensions such as work and personal life, stress and training. Design/Methodology/Approach The study is adopted structured questionnaire to collect the primary data. Gallup questionnaire is used to measure the level of employee engagement in organized retail sector in Hyderabad. Non-probability sampling is used for selecting the retail employees for the data collection. Correlation, Multiple Regression and Analysis of Variance are applied through SPSS and Excel. Findings Organized retail employees are able to balance work and personal life at 75.2% level and able to manage stress at 79.4% level. Retail stores are able to impart 78.4% in terms of skills-set which are required to do the job. Male employees are more engaged than female employees in the sector. The present level of employee engagement is 79.30% in Hyderabad organized retail sector. Work and personal life, stress and training are positively correlated with the employee engagement and statistically significant at one tail test. Practical Implications The study can help to understand how employee engagement varies with the change of key dimensions and present level of engagement. So that retail companies can focus on the key dimensions to improve the engagement level in enhancing customer satisfaction. Originality/Value This research paper tries to measure the level of employee engagement in Hyderabad organized retail sector. It explains the variation of employee engagement with work-life balance, stress and training and its impact on employee engagement. Top Keywords Organized retailing, employee engagement, Training, Work-life Balance, Stress. Top |