Introspection of Women Entrepreneurs: A Garrette's Approach Dr. Sarma Y.V.S. Subrahmanya*, Dr. Swamy A. Kondaiah** *Head and Associate Professor, Department of Commerce, P.G. Courses & Research Centre, D.N.R. College, Bhimavaram -534 202, Mobile No. 94408 36027; Email ID: dryvsssarma@yahoo.co.in **M.Com., M.Phil., Ph.D, Lecturer, CCP, Government Polytechnic for Women, Nandigama, Krishna District, Mobile No. 98660 35185, Email ID: aks.addepalli@gmail.com Online published on 17 August, 2013. Abstract Entrepreneurship among women is a recent phenomenon. In a developing country like India, a favourable socio-economic environment could help in exploiting the latent entrepreneurial talents among women. Women entrepreneurs are the women or a group of women who initiate, organize and operate a business enterprise. The government of India connotes women entrepreneurs as "an enterprise owned and controlled by a woman having a minimum financial interest of 51% of the capital and giving at least 51% of the employment generated in the enterprise to women". However, this been severely criticized on the condition of giving employment to more than 50% of the total work force to women. Conception of the idea is very important inspiring factor to entrepreneurs. The women entrepreneurs should have proactive idea about their ability to boost of their performance. How an entrepreneur feel about himself is an important criteria for his performance as an entrepreneur. Risk is common in any business and risk taking is the primary requirement of any entrepreneur. The entrepreneurs’ performance and success is totally depending on the way the entrepreneurs perceive their risks in the business. Top |