SAARJ Journal on Banking & Insurance Research
Year : 2012, Volume : 1, Issue : 1
First page : ( 89) Last page : ( 94)
Print ISSN : 0000-0000. Online ISSN : 2319-1422.

Innovations in advertising models of banks – create add values in advertising products and services

Dr. Ghosal S. N.

Retd. G.M.U.B.I. Faculty, ICFAI Business School

Online published on 18 September, 2012.

Abstract

Advertising is increasingly becoming more and more transparent and community focused. It has become imperative to target community welfare instead of focusing benefits to individual customers. This change has almost obligatory as increasing use of sophisticated technology has reduced the scope of product differentiation as well as service distinction. It has also reduced the scope of attracting customers through opaque and exciting advertisement. This paper has highlighted the growing realization the need to have paradigm change in advertisement strategy and also has elaborated why and what changes have become imperative in advertisement strategy in today's world.

Top