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Problems of saffron marketing in Kashmir Valley Qadri Binish1 N.E.T; S.E.T, Gold Medalist, Research Scholar, Department of Economics, Central University of Kashmir 1Member of Board of Studies, Department of Economics, Central University of Kashmir. Email: qadribinish@gmail.com Online published on 30 November, 2019. Abstract Kashmiri saffron is facing marketing problems due to its poor quality on account of traditional post harvest techniques. Technologies are available which can ensure the best quality of Kashmiri saffron, for which it is famous in the world and creation of saffron spice park under national saffron mission is a step forward in this direction. National saffron mission is likely to boost the overall saffron production of Kashmir from 15MT to 22MT. (Souvenir Saffron Exporters Brand, 2016). Expansion program in non traditional areas will further enhance the overall production to about 60MT. Therefore, there is a need to provide the solution to the farmers for the better market which at present is unorganized. Improving marketing value chain of saffron with structured marketing channels will definitely increase livelihood security of more than 16000 farm families which are associated with this trade directly or indirectly. The present study is therefore an attempt to highlight the problems of marketing of saffron in Kashmir valley so as to provide remedial measures and benefit the growers as much as possible and encourage this involvement in the saffron value chain. Top Keywords Saffron marketing, dalals, marketing channels. Top | |
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