A Study on Green Marketing Dr. Vinayagamoorthy A.1, Sakila N.2 1Associate Professor, Department of Commerce, Periyar University, Salem, 636011, Tamil Nadu. 2Research Scholar, Department of Commerce, Periyar University, Salem, 636011, Tamil Nadu. *Email: nsakilamphil@gmail.cm
Online published on 11 January, 2013. Abstract In today's business world environmental issues play an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. Green marketing refers solely to the promotion or advertising of products with environmental characteristics. Generally terms like Phosphate free, Recyclable, Refillable, Ozone friendly, and Environmentally Friendly are some of the things consumers most often associate with green marketing. As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization's objective. So green marketing is inevitable. This article introduce the terms and concepts of green marketing, briefly discuss why going green marketing is important, successful keys of green marketing,what are the strategies for green marketing and also focuses some of the challenges with green marketing. Green marketing always depends on the economic aspect of marketing. Marketers need to understand the important and usage of green marketing. Green marketing is still in its infancy and a lot of research is to be done on green marketing to fully explore its potential. Top |