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Journal of Commerce and Management Thought
Year : 2011, Volume : 2, Issue : 3
First page : ( 388) Last page : ( 403)
Print ISSN : 0975-623X. Online ISSN : 0976-478X.

A Study of Factors Influencing Customers To Purchase Through Direct Marketing in Haryana

Ms.  Gaganpreet*

Ms. Gaganpreet is a Research Scholar, Department of commerce, Kurukshetra University, Kurukshetra (Haryana). She has presented Research Papers in National, International Conferences and Seminars held at New Delhi, Chandigarh and Ambala.

* Email: gaganpreet09@rediffmial.com

Received:  11  February,  2011.

  
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